Casino & Resort Entertainment
Turn Your Property Into the Destination
LightRay builds live entertainment for casinos, resorts, sportsbooks and nightlife venues — illuminated performers, specialty acts, interactive experiences and branded activations, produced out of Las Vegas and brought to your floor.
The business case
Entertainment Is a Reason to Stay on Property
A guest who stops walking is a guest who stays. Live entertainment holds people on the floor, moves them between outlets, and gives your marketing team something concrete to promote.
We work with marketing directors, entertainment directors, nightlife managers and player development teams to build programming around what the property already has on the calendar — promotions, holiday weekends, game days, host events and grand openings.
Vegas energy. Your casino.
The Strip Doesn’t Have to Be in Las Vegas
We are based in Las Vegas and work with the performers this city trains — aerialists, LED dancers, stilt characters, specialty and production acts. That roster travels.
For properties across the Southwest and beyond, that means Vegas-caliber entertainment without sending your guests to Vegas to find it. And because the roster is deep, we rotate acts and concepts through the year so regulars are not watching the same show every visit.
What we bring
Entertainment Built for Gaming Floors
Seven directions we work in. Most properties start with one and add others as the calendar fills.
Illuminated Performers
LED dancers, roaming characters and light-driven acts that read from across a gaming floor.
Specialty Acts
Aerial, pole and balance acts your guests have not already seen on three other properties.
Casino Floor Activations
Roaming entertainment that moves energy through the property instead of parking it on one stage.
Sportsbook Entertainment
Game-day performers, branded moments and programming built around the calendar your book already runs.
VIP & Player Events
Premium entertainment for player appreciation nights, host events and invitation-only experiences.
Nightlife & Weekend Programming
Acts built for lounges, clubs, dayclubs and the late hours when the floor needs a second wind.
Custom Branded Experiences
Costumes, props and LED elements built around your property, your campaign or your sponsor.
How often
One Night. Every Weekend. All Year.
Most entertainment companies book you an act. We would rather build you a calendar — and then keep it from going stale.
One-time events
- Grand openings
- Anniversaries and milestones
- Holiday weekends
- VIP and player events
- Concert and fight nights
- Major sporting events
- Promotional launches
Recurring programming
- Weekend entertainment
- Sportsbook game days
- Monthly activations
- Seasonal programming
- Nightlife and lounge hours
- Casino floor entertainment
- Ongoing residencies
On recurring programs we rotate performers and concepts through the year, so the guest who comes in every other Saturday sees something different by the third visit.
Built around your property
It Should Look Like It Belongs There
Costumes, props and LED elements are built in-house, which means they can carry your property’s colors, your campaign artwork or a sponsor’s brand rather than a generic look pulled off a shelf.
We design to the room as well — ceiling height, sightlines, gaming floor traffic and where security needs clear lanes.
Selected work
Properties and Floors We’ve Worked
Yaamava’ Resort & Casino
LED performers and roaming entertainment brought into a full-scale resort casino environment.
Virgin Casino Resort
High-energy hoop and LED performances brought the casino floor to life, delivering an immersive entertainment experience that engaged guests right in the heart of the action.
Branded Interactive Feature
An illuminated mechanical bull built as a photo and participation moment inside a branded activation.
More references available on request. See the full roster in our catalog.
How it works
Four Steps, Start to Show
Tell Us About the Property
Venue, audience, dates, the promotion you are building around, and what you want the night to do.
We Build the Experience
We come back with performers, activations and concepts matched to your floor and your calendar — with pricing.
We Bring It to Life
Our team handles load-in, rehearsal, performance and strike. Your staff runs the property.
We Keep It Fresh
On recurring programs we rotate acts and concepts so regulars keep seeing something new.
Give Them Another Reason to Stay
From a single date to a year-round entertainment program, LightRay can build an experience around your property, your audience and your brand.
Or call +1 702 955 6444